Persona is not just a look, but a statement of identity.
Every individual has a unique style, character, and story that shapes who they are.
Through the Rurik Persona campaign, we want to embrace various inspirational figures from various fields—from fashion, lifestyle, sports, music, art, vlogs, influencers, reviewers, content creators, to entrepreneurs—who represent the passion, courage, and values ​​we carry as a brand.
We believe that fashion isn't just about what you wear, but about how you express yourself, your passions, and your values. With Rurik, every persona can appear more authentic, more confident, and more ready to face the world.
It's not just about wearing Rurik, but about celebrating, living, and proudly displaying your persona.