Sunda Karsa Fest: West Java's Creative Works 2025

Sunda Karsa Fest: West Java Creative Works 2025 is an important stage for Rurik to introduce the latest collection. Held on Thursday, July 17, 2025, this festival brings together various MSMEs, creative communities, and local fashion brands in one collaborative space. With the theme "Maintaining Stability through Synergy of Digital-Based Cultural Economic Ecosystems Towards a Special West Java ," Sunda Karsa Fest presents a series of activities that include an MSME expo, inspirational talk shows, interactive workshops, art performances, and a fashion show featuring creative works from local brands. For Rurik, this opportunity is an important stage to introduce the identity of modern modest fashion to a wider audience, while also strengthening our role in the country's creative industry ecosystem.

At the event, Rurik presented its latest collection titled Timeless Bloom , a series of designs inspired by the timeless beauty of flowers. This collection is dominated by floral motifs with strong details and meaningful characters, designed to remain relevant in various eras. "Timeless Bloom" is not just a collection, but a statement that modest fashion can appear elegant, classy, ​​and flexible without sacrificing comfort. Each design represents Rurik's philosophy: presenting stylish, modern, and quality casual clothing for active women, while remaining modest and timeless. The presence of this collection on the Sunda Karsa Fest stage is an important moment for Rurik to affirm its position as a local brand that consistently presents innovation.

Not only was it a showcase for their work, the fashion show was even more special because Rurik personally invited the Sisters to attend and witness the latest collection. The Sisters' enthusiasm was evident from the start of the event, as they appeared stylish with their favorite Rurik items and enthusiastically enlivened the venue. Their presence provided positive energy, reinforcing the idea that Rurik is not just a fashion brand, but a vibrant community with a real closeness. This tangible support was evident when, after the fashion show, the Sisters spontaneously presented a bouquet of flowers to Rurik's Owner, Novica Maulidiasari . A simple yet meaningful gesture, demonstrating the close emotional connection between the Sisters and Rurik.

On that occasion, Novica expressed her gratitude and happiness. She emphasized that Sister's support is one of the greatest strengths that keeps Rurik existing and relevant to this day. A friendly atmosphere was felt when Novica greeted, talked, and chatted with the Sisters after the event. This warmth is a reflection of Rurik's philosophy that always wants to be present not only as a brand, but also as a friend in the daily lives of Sisters.

The Timeless Bloom collection itself received a very positive response from the Sisters in attendance. Many said the designs were elegant, the details interesting, and very eye-catching. The enthusiasm was even more palpable when the Sisters visited Rurik's booth after the event was over. The booth became a lively gathering point, because in addition to shopping the existing collection, Sisters also had the exclusive opportunity to purchase articles from Timeless Bloom that had just been shown on the runway, even before it was officially launched to the public. This was a special form of appreciation from Rurik to the Sisters, who have always been loyal in supporting and being present at every important moment.

Rurik's participation in Sunda Karsa Fest: Karya Kreatif Jawa Barat 2025 marks a new milestone in the brand's journey. It serves not only as a platform to introduce its latest collection but also as a momentum to emphasize Rurik's contribution to the MSME ecosystem and the local creative industry. The warmth of Sister's support, the appreciation from the audience, and the spirit of collaboration fostered at this festival demonstrate that Rurik continues to grow without losing its identity.