Glow of Joy: Jakarta

On Sunday, November 17, 2024, Rurik presented precious moments with the Sisters through a gathering entitled "Glow of Joy" . Located at Resto on 3 Jakarta. This event was a gathering and celebration of togetherness between Rurik, Sisters, and Partners who have faithfully supported Rurik's journey. From the beginning, "Glow of Joy" was designed to bring warmth, joy, and gratitude for the long journey that has been passed together. The atmosphere of the event was filled with positive energy from the start of registration. The Sisters arrived in style, wearing their favorite Rurik articles that further added color to the togetherness. Not only that, the photo booth provided became one of the favorite spots to capture beautiful moments with friends and family. From the beginning of the event, togetherness and joy were evident in every detail.

One of the special surprises prepared by Rurik was the presence of an exclusive collection for the gathering, namely the purple Poliphia Print Shirt and the blue Vometa Print Shirt. This collection was only available in person at the event, making it a symbol of appreciation for the Sisters in attendance. With a stylish yet comfortable design, this collection is a sign of Rurik's love for loyal supporters who have always accompanied the brand's journey from the beginning.

The event continued with a relaxed talk show format hosted directly by Rurik's Owner, Novica Maulidiasari . On this occasion, Novica shared stories about Rurik's journey from its founding until now, while also expressing her gratitude to the Sisters. "Thank you for your support, and there is also something special for Rurik's partners who have come from far away. I held this gathering of course with the aim of getting closer to Sister Rurik," said Novica. The atmosphere was full of warmth as every word conveyed reflected Rurik's sincerity and closeness to the Sisters.

The Sisters were not only invited to listen, but also to actively participate in a series of activities. These included arranging flowers together, writing letters of hope to Rurik, and even a door prize session with many surprises. These activities made the event more interactive, filled with smiles, and fostered a strong sense of belonging between Rurik and the Sisters.

What made this event even more special was the exclusive opportunity to preview the 2025 Raya Collection firsthand . The collection was presented through a mini fashion show hosted by the Rurik team, complete with a try-on session to give the Sisters a hands-on experience. This moment was a highlight of the event, as guests got a firsthand look at the collection, which will be trending in the coming year.

The gathering then continued with a social session, where the Sisters enjoyed lunch together while sharing warm conversations. There was also a small bazaar featuring various Rurik products for direct purchase. This was a fun and interactive opportunity, where Sisters not only shopped but also had the opportunity to discuss the collection and style inspiration directly with the Rurik team.

The event concluded with a group photo session that captured the joy of every face in attendance. Many Sisters expressed their gratitude and hopes for Rurik. “I’m so happy to be invited by Rurik today, the event was so much fun, so I could meet Sister Rurik, especially the Jakarta branch. I hope Rurik will become more creative and innovative,” said one Sister. Another joyfully shared her experience of winning a door prize, “Today I won a bag as a door prize. Thank you Rurik, the event was so much fun.”

"Glow of Joy: Jakarta" is tangible proof that for Rurik, fashion isn't just about clothes, but also about building a genuine connection with his Sisters. The warmth, laughter, and gratitude present at this event fueled Rurik's renewed energy to continue creating, innovating, and nurturing the warm relationships he's established since the beginning.